Wedding Invitation Trends
- Desire to create one-of-a-kind invitations with a personal flair
- Creating your own invitations using new upscale kits that include invitation stock, response cards, envelopes and all the ribbon, layering and attachments
- Hot wedding trend colors: pink, brown, blue, sage green, mango, used on invitation stock & ink
- Affixing decorative embellishments to invitations, placecards, programs and favor boxes -- 3-D add-on's, charms, ribbon "bellybands," rhinestones, feathers, and seasonal motifs
- Adding decorative corner edges with scrapbooking punches and corner rounders
- Creating a "Wedding Monogram" and printing it on invitations, programs and all accessories
- Locking in the date with guests 6-12 months in advance with save-the-date cards
U.S. Wedding Industry
- There are 2.4 million weddings in the U.S. each year (2)
- The wedding industry marketplace is currently estimated at $50 billion (1)
- The cost of the average invitation has doubled to $4 within the past five years; custom-made announcements can top $25 each -- or as much as $10,000 for elaborate weddings (5)
- The average amount spent by couples on Wedding Invitations and Thank You notes will be $1,145 in 2005, and an estimated $1,180 in 2006 (2)
Ready-to-Print Invitation Market
Since your reception may be
on the beach, consider the sun!
- The ready-to-print invitation market developed with the emergence of personal computers/home printers in the early 1990's – giving consumers the ability to customize traditional invitations
- Ten years later, specialty printable media is now an estimated $450 million-a-year industry (3)
Sales in the imprintable wedding invitation market are have increased due to:
1) Growth of the consumer craft business -- an estimated $29 billion retail market (4)
2) The declining cost of inkjet printers
3) More than 60 percent of U.S. households have home color printers
4) Consumers are more comfortable and experienced with printing at home
Ideas -- it's all in the details!
1) Growth of the consumer craft business -- an estimated $29 billion retail market (4)
2) The declining cost of inkjet printers
3) More than 60 percent of U.S. households have home color printers
4) Consumers are more comfortable and experienced with printing at home
Ideas -- it's all in the details!
- Response cards returned blank? Place a small, inconspicuous number on the back of each card before they are mailed, then list each guest's name with their number to cross-reference
- Create a classic keepsake -- your favorite wine embellished with a self-print wine label with your own "vintage date" -- your wedding day
- For outdoor weddings, include "rain cards" with your invitations, letting guests know your alternative location
- Keep your "save the date" cards on your guest’s mind by attaching an engagement photo they'll want to display
- Personalize your wedding invitation with a quotation at the bottom of your invitation wording
- Ask the post office to hand cancel your invitations, that way they won't have a machine bar code and will arrive looking much cleaner.
